Learn how to market and raise capital for real estate investments through social networking sites like linkedin, facebook, & twitter, and build an online presence. Learn about list brokers, free software tools, cash copy, investor resources, and much more. Real Estate Investing, finance, equity, marketing, and tricks to build your credibility online for free.
Wednesday, June 26, 2013
Sunday, April 1, 2012
Why do people fail to Quality for Hard Money Real Estate Loans
Call us: 415 680 3454
I receive calls everyday from Real Estate investors wanting to borrow private money (hard money) through my company and more often than not, I have to tell them no. Inexperienced borrowers often make the same mistakes so let's review them.
1) No down payment or too small of a down payment.
Saturday, March 24, 2012
Places I have Been Too
Monday, January 17, 2011
Making Money with Adsense & Affiliate Marketing
A level one company makes money through selling its product or services.
A level two company is level one but also makes money through online advertising as we do through AdSense.
A level three company does 1 & 2 but takes advantage of affiliate marketing too.
I'm going to post a link about option two right now. I'll revisit this post to explain option three in the next week or two.
Check out this blog that gave me the idea to write this article.
http://adsense.blogspot.com/2010/05/adsense-revenue-share.html
As I work on this post, you will be the first to know about the research I've done if you become a follower. Thanks.
To your wealth!
Russell Roesner
415 680 3454
rroesner@equitycoalition.com
www.equitycoalition.com
Equitycoalition by Russell Roesner is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 United States License.
Based on a work at www.equitycoalition.com.
Thursday, December 16, 2010
How do I become a lender with deeds of trust?

| Borrower | Real Estate |
| Credit Score | Condition |
| Income/Tax returns, W-2s, rents | Value |
| Assets-Cash , investments, Real Estate | Loan amount vs. value (LTV) |
| Experience-invested in RE before? | Title- liens currently against property? |
| Exit Strategy – How will loan be repaid? | Location |
| | Type - Commercial, residential, land, etc. |
| | Income – what is potential rental income? |
- What is the loan to value? The higher the loan to value, the riskier the loan because if something should go wrong, there is less equity in the property if you have to foreclose and sell it to get your money back. Typically, 50-65% is the maximum you want to go.
- Can the borrower make his loan payments?
- If the borrower cannot pay, could we rent the property?
- Is the property in a stable market?
- What is the exit strategy of the loan? This is by far the most overlooked but most important question. After the loan comes due in 1-5 years, how will the borrower pay us off? A few ways are refinancing with another lender or selling the property.
- Does doing this loan make sense? Why can't the borrower do a regular bank loan? Find out!
Friday, December 3, 2010
Hard Money: What is it and how to get it

Hard Money is a term for a loan product offered by private companies instead of the banks. It is also referred to as Private money, Private lending, and Bridge money. Usually the capital comes from private investors that live locally to where the loans are being made. Although the loan process is similar to a bank, there are distinct differences. First let’s compare bank money with hard money:
| Bank Money Drawbacks | Bank Money Benefits |
| Hard to get | Low interest rates: 4-6% |
| Takes a long time (45-60 days) | Low Closing Costs: 1-2% of loan amount |
| Minimum Credit Scores Imposed | Long Term: Up to 40 years |
| Property must be in good condition | Small down payment: As little as 3% |
| Only 4-6 loans per person | Available Nationwide |
| Personal Guarantee is required | Money is always available |
| Borrower cannot be a company | |
| Hard Money Drawbacks | Hard Money Benefits |
| High interest rates: 9-15% | Easier to get and to qualify |
| High closing costs: 4-8% | Quicker to close: 15-30 days |
| Short Term: 12-60 months | Credit not as big of a factor |
| Limited Area: Only lend locally | Borrower Can be a company: LLC, Corp |
| High down payment: Up to 40% | Personal guarantee variable |
| | Property can be in any condition |
Most borrowers who use hard money do it for the following reasons:
- They personally cannot qualify or the real estate does not qualify for a regular bank loan.
- They do not have time to wait for a bank loan to be approved.
- They want to borrow money with a business entity and/or do not want to personally guarantee a loan
Even though the rates can be high, hard money can be quite useful when an investor has an opportunity to buy a property for a low price and sell it for a profit. Simply put, hard money even with its drawbacks can be a great tool in providing the capital necessary to be a real estate investor.
How do find a private lender and get a hard money loan?
Please review the loan programs section of our website where you can learn more and inquire about a getting a hard money loan. Our contact information is below.
Russell Roesner
Equity Coalition President
San Francisco, CA 94104
415 680 3454
www.equitycoalition.com
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Sunday, June 27, 2010
Self Directed Ira's

There are a million posts about self directed IRA's already online. Most people by now already know what a self directed Ira is, but if you don't, here is a simple definition.
