I've been working for investment companies for years in investor relations. I've successfully raised well over $100,000,000 for various small to mid-size companies in the past 5 years. To learn more about me, please go to my Linkedinpage.
Raising money used to be relatively easy using the owners existing network of family and friends, and my own contacts in the financial world.
Types of institutional investor groups most likely to look at a new or relatively new business are Hedgefunds, Family Offices, RIA's, Broker Dealers, Insurance Companies, Pension Plans, Private Equity Funds, and Investment Clubs.
Over the next several weeks, I will be explaining how to market to each of these groups both directly, through email campaigns, and using existing websites such as Linkedin to approach and sell to investors.
In today's economic downturn, its much harder than it used to be to raise capital. I hope this blog will give you perspective and help you in your efforts.
Russell Roesner
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