From by previous articles, I've shared how to market for investors and business on Linkedin. I hope that by now you have built up your Linkedin contacts using these techniques.
I left out a key tip that is extremely important. Did you know you can export your contacts on Linkedin to a CSV file and import contact names and email address' directly into Outlook or any other email program?
Sending messages to your connections on Linkedin is extremely time consuming because you have to manually checkmark each name you want to send a message and are limited to 50 messages at a time. The drawback here aside from the time it takes is that many great contacts do not check their Linkedin messages very often. However, the opposite holds true as well because some people will not open your message directly through a regular email but may open it on Linkedin.
My suggestion is to use both techniques when you have a marketing piece to share with your contacts.
How do you export your Linkedin Contacts?
1) Click on the contacts tab on the left of your profile page.
2) Go to the bottom and in VERY small type is a link that says "export contacts"
The rest is self explanatory.
To your Wealth!
Russell Roesner
http://www.equitycoalition.com/
Showing posts with label buying lists. Show all posts
Showing posts with label buying lists. Show all posts
Sunday, December 20, 2009
Friday, August 14, 2009
List Brokers
You start a great company with a great idea. However, you still need capital to get it off the ground or to grow it to the next level. Many of us turn to lists and list brokers. In my experience, list brokers, at least the good ones, will want to know what your company does and will often ask to review your business plan. They are fantastic resources to help you identify your target market because they want to sell you a list of leads that will help you obtain your fund raising goals, and come back for more.
Not only will they help you identify the best category(s) markets to sell your product to, but they will often try to teach you how based on what has worked from their other clients.
As an example, B.Z. Khasru of http://www.informationcompanyinc.com/products.html explained to me that Family Offices were the best group for me to market to. We were going to do an email campaign and had already done so before with another list without much success. He told straight out, "you have to show up and talk to someone face to face to get anywhere with a family office". I followed his advice and the very first family office I visited ended up allocating assets towards our investment fund within 60 days.
Now the big question, what do these lists actually cost? I've seen perfectly good lists sell for as little as .25 cents a name all the way up to $25 a name. Its very hard to determine how good a list is before you buy it. I would suggest asking for referrals from the list broker to people who have bought the list. If they won't give you a referral, go to the next guy. I always suggest only buying the minimum number you can get away with as well so you can see for yourself how accurate and how good the list might be for your purposes. If too many people have the list, your prospects may be very unreceptive to more sales calls. Also, using lists helps you refine your marketing approach and train your employees to sell.
In summary, use list brokers to research your target markets and train you on how to sell to those markets. Do your homework on a list before you buy it, and test the list with the minimum number os leads you can buy to get started.
To your Wealth!
Russell Roesner
http://www.equitycoalition.com/
Not only will they help you identify the best category(s) markets to sell your product to, but they will often try to teach you how based on what has worked from their other clients.
As an example, B.Z. Khasru of http://www.informationcompanyinc.com/products.html explained to me that Family Offices were the best group for me to market to. We were going to do an email campaign and had already done so before with another list without much success. He told straight out, "you have to show up and talk to someone face to face to get anywhere with a family office". I followed his advice and the very first family office I visited ended up allocating assets towards our investment fund within 60 days.
Now the big question, what do these lists actually cost? I've seen perfectly good lists sell for as little as .25 cents a name all the way up to $25 a name. Its very hard to determine how good a list is before you buy it. I would suggest asking for referrals from the list broker to people who have bought the list. If they won't give you a referral, go to the next guy. I always suggest only buying the minimum number you can get away with as well so you can see for yourself how accurate and how good the list might be for your purposes. If too many people have the list, your prospects may be very unreceptive to more sales calls. Also, using lists helps you refine your marketing approach and train your employees to sell.
In summary, use list brokers to research your target markets and train you on how to sell to those markets. Do your homework on a list before you buy it, and test the list with the minimum number os leads you can buy to get started.
To your Wealth!
Russell Roesner
http://www.equitycoalition.com/
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